You know the saying. Infinity has no beginning, and no end. But for Infinity Creative, there had to be a beginning – though hopefully there won’t be an end! I’m a firm believer in telling your businesses story, so that your clients can really see who you are, and you can attract the kind of people you want to work with.
So in that spirit, I wanted the first blog on our new Infinity Creative website to be all about us, where we came from, and how we got to where we are. So grab yourself a cup of tea and your favourite biscuit, as we take you on the whirlwind tour that is Infinity Creative.
The Spark of an Idea
Since I was young, I always wanted to design things. But as a very young girl in her first job, designer wasn’t the easiest field to break into. So instead I found a job as a barmaid. That isn’t as bad as it sounds – I truly loved working behind the bar! I’m a real people person, so nothing made me happier than being able to talk to people, interact with them and learn their stories while they propped up the bar for the night.
But all good things must come to an end, and I eventually moved on to work as a junior designer for a large corporate firm. That might sound like the culmination of my dream (I was a designer now!), but something wasn’t quite right. It was a big faceless entity where I never got to meet the person I was designing for, and after a while, it got very lonely and isolating.
I wanted to really get under the skin of the entrepreneurs I was designing for, and help bring out that inner light that makes them sparkle. Not work to a half-done brief that left me branding in the dark. And once that big, faceless corporation showed me just how little they cared about me and my health, I knew something had to change.
That Critical Moment
That, for me, was a pivotal moment. It took me a good few months to screw up the courage to hand in my notice – and even more to actually follow through with it after they tried to deny my notice. But leave I did. Despite everyone in that job (and even my own family) telling me I would be back on Monday morning, I packed up my pens and started out on my own – and that’s when Infinity Creative was born.
There were a lot of nay-sayers out there who thought I couldn’t make it on my own, but they became my fuel. I was determined to prove them all wrong, and show them that I could, and would, make a success of myself. That was back in March 2018, which makes us a pretty young business in the grand scheme of things.
But in those 16 months, I’ve worked with a huge range of wonderful businesses, learned a lot in terms of process, best practices and creative influence. I’ve also roped my fiancé Adam, who is a whizz with websites, to build the sites I dream up for my clients. And the more work he did, the more he loved it, and so the Infinity family grew from 1 to 2. And then to 3, because Salem (our cat) would feel left out otherwise!
Injecting The Magic
One of the biggest transformations Infinity Creative has been through is a rebrand. It might seem quick, but bear with me here. When I first started, I wanted to appeal to everyone and everything, like a lot of startups do. I designed myself a very generic logo, and even though I didn’t really like it myself (never a good sign), I went ahead with it. And guess what? I got really rubbish results from it. Because it wasn’t me, and it wasn’t attracting the kind of people I wanted to work with. A no-win all round really.
So I gave myself a kick up the ass and joined a graphic design boot camp, which changed everything for me. My design mentor, Anna Dower taught me to embrace my weirdness and really showcase my personality to the world through my branding. It showed me that I needed to share my magical side with the world. So I did what anyone would do really. I tore down all the branding I had and started again. And I ended up with the magical, mystical vibe I have now. Now I love my branding, and I’ve started attracting clients who think just like me, and who I love to work with.
That’s what I preach to my clients now. Be yourself, and you’ll attract like-minded people. After all, you can be the ripest peach in the supermarket, but not everybody likes peaches, so it’s best just to be yourself. So if you see a little of yourself in what I’ve created here, or what I’d talked about, I would love to have a chat with you! Coffee’s on me – let’s get to know each other!