I know what you’re thinking… “Gemma, why on earth would I want my brand to repel people?” Well, here’s the deal – your brand should absolutely repel the wrong clients so you can attract the right ones. After all, you don’t want to be everything to everyone, do you? That’s how brands lose their spark and turn into plain old vanilla – easily forgotten, easily replaced. No thanks!
As your branding bestie who knows a thing or two about building brands that shine, trust me on this one: wouldn’t you rather have a smaller community of raving fans who are so aligned with your vibe that working with them feels like pure magic? Hell yeah, you would!
In the enchanting world of branding, it’s easy to focus on attracting clients like bees to honey 🍯. But here’s a little secret – just as important (and just as powerful) is having a brand that repels. Yup, I said it! 🧙♀️ Not everyone is meant to vibe with your magic, and that’s perfectly okay. In fact, it’s a must. So, let’s dive into why turning some people away is just as crucial as pulling your dream clients in.
Table of Contents
You Don’t Want to Be Vanilla
Let’s be honest – being vanilla in the world of branding is a one-way ticket to blandville. Sure, vanilla might be a crowd-pleaser, but it’s also predictable, forgettable, and easily replaced. And when it comes to your brand, the last thing you want is to blend in and become “just another option” in a sea of sameness. 🥱
By trying to appeal to everyone, you risk diluting the very essence that makes your brand unique. Think about it: when you water down your message to avoid stepping on toes or to please the masses, your brand loses its magic. You end up with a message so generic that it could be anyone’s brand, and no one gets excited about that!
Instead of trying to be everything to everyone, let’s aim to be something extraordinary to the right people. You want to be the bold flavour that stands out – the spicy chai latte with a dash of cinnamon instead of the plain cup of instant coffee ☕️. When your brand has a strong personality, it will naturally repel those who don’t connect with it, leaving room for those who totally get your magic. And trust me, these are the clients you want – the ones who will rave about you, recommend you, and work with you for years because they see the value in what you do.
At the end of the day, standing out means being bold enough to not appeal to everyone. When you embrace the uniqueness of your brand, you’re telling the world, “This is who I am, this is what I stand for, and if you’re not into it, that’s okay!” The right clients – your tribe, your superfans – will flock to you because they vibe with your vision, your values, and the magic you create.
Repelling Means You’re Being Authentic
Authenticity is the secret sauce that makes your brand stand out ✨. When you stay true to your values, message, and personality, you’ll naturally repel those who don’t align with your vision – and that’s a good thing! If you try to please everyone, your brand loses its uniqueness and starts blending in with the crowd.
By being authentically you, you create a clear and powerful message that resonates with the right people. Those who don’t vibe with it? Let them go! They’re not your audience. The clients who stick around are the ones who appreciate your honesty and align with your values. These are the clients you’ll enjoy working with, and who will stick by you for the long haul.
Repelling people is a sign that your brand is consistent and strong. It shows that you have the courage to own your magic and not water down your message just to avoid ruffling feathers. And that’s exactly what attracts loyal fans – they love you for being real, not for trying to be everything to everyone.
So, the more authentic you are, the more you’ll attract your dream clients. When you let your true colours shine, your brand becomes magnetic to those who value what you offer. Repelling the wrong people means you’re being true to yourself, and that’s where the magic happens! 🧙♀️
Saves You Time & Energy
Trying to appeal to everyone is exhausting – and it’s a drain on your time and energy. When your brand is clear about who it’s for (and who it’s not for), you naturally filter out those who aren’t the right fit. This means fewer time-wasting enquiries from clients who don’t align with your values or offerings.
By repelling the wrong people, you’re freeing up your energy to focus on clients who truly appreciate what you do. No more jumping through hoops to please clients who don’t get your vision – you’ll be working with people who are excited to collaborate with you, making the whole process much smoother and more enjoyable.
It also saves you time in the long run. When your brand repels the wrong clients, you’re not wasting precious hours on consultations or projects that leave you feeling drained. Instead, you’ll have the bandwidth to work on projects that align with your strengths and passions, resulting in happier clients and more fulfilling work.
So, when your brand repels the wrong crowd, you’re setting clear boundaries. This not only protects your energy but also ensures that you’re only working with clients who value your time and expertise. It’s a win-win for everyone involved!
It Creates Stronger Connections with Your Ideal Clients
When your brand repels the wrong people, it creates space for deeper connections with the right ones ✨. You want to work with clients who are completely aligned with your values and vision – the ones who see your magic and say, “Yes, this is exactly what I need!” These are the clients who will feel a true connection to your brand 💖.
By being clear about who you are and what you stand for, you build trust with your ideal audience. They’ll know they’re in the right place because your messaging, style, and values speak directly to them 💬. And this connection goes beyond just a transaction – it becomes a relationship based on shared beliefs and mutual respect 🤝.
Repelling the wrong clients means you’re no longer wasting time on those who don’t truly appreciate your work. Instead, you’re building a community of raving fans who resonate with your brand on a deeper level 🌟. These are the clients who’ll stick around, recommend you to others, and make your business feel rewarding 🙌.
So, by turning away those who aren’t a fit, you’re attracting clients who are fully invested in working with you 💼. These are the people who’ll help your business grow, because they’re not just customers – they’re your biggest supporters 💪.
Not Everyone Deserves Your Magic
Here’s the truth: not everyone deserves the magic you bring to the table. Your brand is unique, and the value you offer isn’t for just anyone. By repelling those who don’t appreciate or align with what you do, you’re protecting your energy and saving your brilliance for the clients who truly get it 🌟.
Think about it – you’ve worked hard to create something special, and it deserves to be shared with those who respect it. When you’re clear about who you’re here to serve, you set boundaries that ensure you’re working with clients who value your expertise. This keeps your work fulfilling and your client relationships rewarding.
Repelling the wrong people doesn’t mean you’re being harsh – it means you’re standing up for the magic you’ve created 🧙♀️. The right clients will appreciate your boundaries and will be eager to work with you because they understand the value you bring. They’re the ones who see the real you and are excited to be a part of what you offer.
So, not everyone is meant to access your magic, and that’s okay! Focus on serving those who deserve it – the ones who align with your vision and are ready to experience the full power of what you do 💖.
Final Thoughts: Your Brand Should Repel People
So just to recap, your brand NEEDS to repel the wrong clients and attract the right ones. When you spend time on getting your branding, ideal client, niche and core values right, it then makes your marketing and selling so much easier because you will have a clearer idea of who you’re trying to attract.
As your Brand Alchemist and business bestie, I encourage you to experiment, let your hair down and bring more fun to your work. Be more you in your business, and don’t copy other “experts”. You can’t make everyone like you and you shouldn’t want to. The pressure of being liked and respected by every single person in the world is making you do boring and unremarkable branding and marketing decisions – please stop!
Focus on the audience that really matters, and ignore the rest. Stand out and own your quirks. Your brand answers your client’s question: “Is this business right for me?” Make sure the answer to that question comes out loud and clear. If you need help with that, then I am just one email away my lovely.
…
Follow for more tips & tricks…👇✨
Instagram | The Canva Coven | YouTube | Newsletter
∞
