Let’s be honest — we’ve all committed at least one of these sins at some point. Maybe it was an innocent Canva design whipped up in a caffeine-fuelled frenzy… or a last-minute lead magnet that felt more Frankenstein than fabulous 😅 But here’s the tea, moonbeam: bad typography can totally curse your brand magic. Typography is one of the most […]
Let me guess… you started your business and set up a Gmail, Hotmail, or Outlook address thinking, “Ehh, it’ll do for now – I’ll sort a proper one later.” Sound familiar? 😅 Well, my magical friend, I hate to break it to you, but using a free personal email address for your business isn’t just a tiny faux pas, it […]
As we step into 2025, the universe hands us a fresh dose of cosmic energy: this year marks a powerful Universal Year 9 in numerology. (How do we calculate that? Simple math magic! Add the digits: 2 + 0 + 2 + 5 = 9. 🔮) The number 9 is the grand finale of the numerological cycle, symbolising completion, reflection, […]
Ah, Fifty Shades of Grey — the story that had everyone talking about… well, a certain kind of relationship dynamic. But today, I’m here to talk about a different kind of chaos. And no, it’s not as scandalous as Mr Grey’s antics, but it’s just as unruly: your brand’s colour palette. 🎨 You know what I’m talking about. One minute […]
Roller banners are the unsung heroes of the business world. Whether you’re at a trade show, networking event, or hosting a workshop, these versatile marketing tools grab attention and communicate your message at a glance. But designing a roller banner that stands out while staying on brand can feel like a daunting task. 😅 Fear not, because Canva is here […]
When you hear Victoria’s Secret, you probably picture glamorous models, angel wings 🪽, and a brand synonymous with aspiration and fantasy. But in recent years, Victoria’s Secret has faced backlash and declining sales 📉, partly due to an attempt at rebranding to align with more inclusive values, specifically targeting plus-size women. Initially hailed as a step forward, the shift brought […]
Every business owner dreams of having a brand that feels magnetic—one that connects with the right people, makes a lasting impression, and ultimately leads to success. ✨ But what happens when your brand feels off? When your dream clients aren’t showing up, or your branding feels like it no longer represents you? When you look at your website, what do […]
Working with a brand designer to craft the look and feel of your business is an exciting journey! But for many small business owners, sharing feedback throughout the design process can feel a bit daunting 😬. You want to be honest without sounding overly critical, and sometimes finding the “designer language” to describe what you’re envisioning can feel like a […]
Alright, so you’ve conjured up a beautiful website, poured your heart into it, and maybe even sprinkled some metaphorical glitter here and there. But hold up—what’s this mysterious SSL certificate thing everyone’s talking about? 🕵️♀️ Before you start thinking it’s some techy spell only the likes of big brands like Apple or Amazon need, let me assure you—it’s way simpler […]
Let me ask you a question – when was the last time you changed your logo? For some business owners, it’s been years. They purposefully created a logo and a brand when they launched and never looked back. But then, there are those who seem to swap logos more often than they change their socks! Whether it’s a tiny tweak […]
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