If you’ve ever built a website (or had one built for you), you’ll know the feeling. You dream of the day you can finally sit back, pour yourself a celebratory drink, and declare, “It’s finished!” But spoiler alert, lovely, that day may never come. If you’re hoping to one day mark your website as “complete” and never touch it again, […]
Okay, I know what you’re thinking… “Gemma, what does gin have to do with my brand?” 🍸 Bear with me, because I promise this is going somewhere good. Bombay Sapphire is one of the most quietly genius branding stories out there, and once I walk you through it, you’re never going to look at that iconic blue bottle the same […]
Let’s just say it how it is… I’m done with business coaching. 🗑️✨ Not because I don’t believe in support, growth, or learning, but because I’ve seen behind the curtain, and I don’t like what’s there. There’s this narrative floating around the online space that there’s a secret formula to success. That somewhere out there is a coach who has […]
I’m going to say something a little controversial… If you have a website and you’re still sending people to Linktree, you’re leaking opportunities. Yep. I said it. Because every time someone clicks your Linktree, they’re not actually landing on your website. And if they’re not on your website, you’re not building your brand, your SEO, or your authority. You’re essentially […]
When you step into the world of design, there’s one thing you’ll learn quite quickly. Colour is a bit of a shapeshifter. The vibrant pinks that glow beautifully on your screen suddenly appear slightly softer once they’re printed on paper. A deep, mysterious blue online feels different once it’s become ink. You might even think your printer is broken! But […]
If 2025 felt slow, heavy, emotional, uncomfortable, or like you were spiritually exfoliated without consent, congratulations. You survived the Wood Snake year. The Snake does not play around. The Snake is not cosy growth energy. The Snake is deep inner therapy, shadow work, karmic clearing, and staring directly at the things you have been politely ignoring while whispering “this is […]
There’s something deeply alchemical about a brand that lasts centuries. Guinness isn’t just a stout 🍺✨ it’s a legend in a pint glass, a brand that has evolved through time, reinvented itself without losing its soul, and continues to inspire creatives, entrepreneurs, and dreamers alike. Ever since I watched House of Guinness on Netflix, I’ve been obsessed. I mean, who […]
Once upon a time, in a land not too far from Canva and caffeine, lived three bears… and one bold business owner (that’s you 😉). Now, you may have heard of the Goldilocks pricing strategy — sometimes called the 3 Bears Pricing Model — where you serve up your offers like porridge: one too hot, one too cold, and one […]
Let’s get one thing straight, moonbeam… mystery is great in magic, but not when it comes to your pricing. I’ve seen it time and time again: amazing female entrepreneurs hiding their prices out of fear – fear of scaring people off, fear of judgement, or fear that they’ll have to justify their worth. And I totally get it. Pricing can […]
You know that voice in your head that says… Yeah… that’s Regina.Your own inner Mean Girl, at least that’s what I call mine. 👑 And moonbeam, she’s been living rent-free in your brain for far too long. I call BS on imposter syndrome. It’s just your brain trying to protect you from stepping into the unknown. But guess what? That […]
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