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Branding


Crack The Code: Learn How To Speak Graphic Designer

Ever found yourself in a room with a graphic designer and felt like you needed a translator? 😵‍💫 Trust me, you’re not alone. graphic designers have their own secret lingo, packed with jargon and specialist terms that can make anyone’s head spin. Sometimes we get so caught up in our creative world that we forget our clients might be thinking, […]


Astrology Business


Aligning Your Business With The 8 Phases Of The Moon

The moon really is an amazing thing, isn’t it? That big orb shining so brightly in the night sky, constantly changing in shape and colour depending on the season or even the day you look at it. Despite our advancements in space exploration, the moon remains a source of intrigue, shrouded in mystery regarding its behaviours and the secrets it […]


Business Guest Blogs


5 Reasons Blogging Is Essential For Your Business

Guest Blog Written By Charlotte Haye From Vivid Copy . . . As a copywriter, I’m often asked why businesses should bother blogging. After all, it’s something that takes up a fair chunk of your time, it can take a while to see any results, and it’s one of those marketing activities that’s difficult to track and assign a definite ROI. […]


Branding


From Dreamhouse to Icon: The Brand Story of Barbie

As a true 90s kid, I loved Barbie. I grew up playing with the dolls, collecting the outfits and singing along to the words of ‘Barbie Girl’ by Aqua. From the moment I laid eyes on those glamorous dolls, I knew I was hooked. My bedroom walls were adorned with posters of Barbie, my collection of her dolls was proudly […]


Business


Graphic Designers Don’t Talk About Canva

Have you ever been in a room full of graphic designers and mentioned the word “Canva”? It’s like dropping a curse word in a church full of nuns! Some designers are convinced that Canva is the spawn of the devil that’s out to steal their jobs and diminish their value. But let’s be real, if a tool like Canva can […]


Business


Supercharge Your Business Productivity with ChatGPT

ChatGPT, the Ai chatbot that has taken the world by storm and has garnered over 100 million users in just two months since its launch back in November 2022. It was trained with over 175 billion pieces of information from the internet and can understand natural language input from us, and then generates natural language outputs in response – it’s […]


Branding Personal


5 Reasons Why Your Brand Should Repel People

I know what you’re thinking… “Gemma, why would I want my brand to repel people?” Your brand should repel people because you need to repel the wrong clients and attract the right ones – and a strong brand will do just that! Surely you don’t want to attract everyone? If you start doing that, you will water down your brand […]


Branding


The Brand Story of Sweaty Sisters

Meet my gorgeous and inspirational client, Bron Hadley, from Sweaty Sisters. Bron is a certified Personal Trainer, Life Coach & MP Nutrition and Strength/Conditioning Coach based in Australia NSW. And now, proud CEO of her company, supporting her growing community of menopausal women from all around the world. Bron and I shared a mutual friend – shout out to Monique […]


Business


5 Online Networking Etiquette Tips You Need To Know

As an introverted business owner, I have found the thought of in-person and online networking with people brings me out in a nervous cold sweat, and makes me feel physically sick to the point where I want to retreat back to the comfort and safety of my bed. Of course, this feeling was quickly dispelled after my very first networking […]