When you hear Victoria’s Secret, you probably picture glamorous models, angel wings 🪽, and a brand synonymous with aspiration and fantasy. But in recent years, Victoria’s Secret has faced backlash and declining sales 📉, partly due to an attempt at rebranding to align with more inclusive values, specifically targeting plus-size women. Initially hailed as a step forward, the shift brought […]
Every business owner dreams of having a brand that feels magnetic—one that connects with the right people, makes a lasting impression, and ultimately leads to success. ✨ But what happens when your brand feels off? When your dream clients aren’t showing up, or your branding feels like it no longer represents you? When you look at your website, what do […]
Working with a brand designer to craft the look and feel of your business is an exciting journey! But for many small business owners, sharing feedback throughout the design process can feel a bit daunting 😬. You want to be honest without sounding overly critical, and sometimes finding the “designer language” to describe what you’re envisioning can feel like a […]
Alright, so you’ve conjured up a beautiful website, poured your heart into it, and maybe even sprinkled some metaphorical glitter here and there. But hold up—what’s this mysterious SSL certificate thing everyone’s talking about? 🕵️♀️ Before you start thinking it’s some techy spell only the likes of big brands like Apple or Amazon need, let me assure you—it’s way simpler […]
Let me ask you a question – when was the last time you changed your logo? For some business owners, it’s been years. They purposefully created a logo and a brand when they launched and never looked back. But then, there are those who seem to swap logos more often than they change their socks! Whether it’s a tiny tweak […]
Ever found yourself in a room with a graphic designer and felt like you needed a translator? 😵💫 Trust me, you’re not alone. graphic designers have their own secret lingo, packed with jargon and specialist terms that can make anyone’s head spin. Sometimes we get so caught up in our creative world that we forget our clients might be thinking, […]
I’m a hardcore Disney fan, so naturally, I went to see Disney’s Inside Out 2. The movie left me buzzing with inspiration and reminded me just how magical it can be to build a brand that taps into real emotions. When your brand hits those emotional notes, it doesn’t just capture hearts—it turns casual customers into enthusiastic fans who can’t […]
The moon really is an amazing thing, isn’t it? That big orb shining so brightly in the night sky, constantly changing in shape and colour depending on the season or even the day you look at it. Despite our advancements in space exploration, the moon remains a source of intrigue, shrouded in mystery regarding its behaviours and the secrets it […]
Guest Blog Written By Charlotte Haye From Vivid Copy . . . As a copywriter, I’m often asked why businesses should bother blogging. After all, it’s something that takes up a fair chunk of your time, it can take a while to see any results, and it’s one of those marketing activities that’s difficult to track and assign a definite ROI. […]
As a true 90s kid, I loved Barbie. I grew up playing with the dolls, collecting the outfits and singing along to the words of ‘Barbie Girl’ by Aqua. From the moment I laid eyes on those glamorous dolls, I knew I was hooked. My bedroom walls were adorned with posters of Barbie, my collection of her dolls was proudly […]
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