Let’s just say it how it is… I’m done with business coaching. 🗑️✨
Not because I don’t believe in support, growth, or learning, but because I’ve seen behind the curtain, and I don’t like what’s there. There’s this narrative floating around the online space that there’s a secret formula to success. That somewhere out there is a coach who has cracked the code. That if you just invest a little more money, join one more mastermind, or sit on one more Zoom call, everything will finally click.
And quite frankly, it’s starting to feel like a very expensive game of chasing something that was never missing in the first place.
Table of Contents
The “Secret Formula” Myth
Here’s the brutal truth no one wants to say out loud: There is no one-size-fits-all formula for building a successful business.
There is no template. No script. No magic funnel that works for everyone. Because your business isn’t generic. It’s built on you. Your ideas, your lived experiences, your creativity, your intuition.
Yet somehow, we’ve been conditioned to believe that someone else knows better. That they hold the answers. That we need to outsource our decisions to someone with a prettier Instagram grid and a bigger price tag. 🫠
And sorry 🚫 #NotSorry, I just don’t buy it anymore.
When Coaching Becomes Conditioning
What I’ve started to notice is this subtle shift. Instead of empowering people, a lot of coaching actually creates dependency. You start second-guessing yourself. You wait for approval. You feel like you need permission before making a move.
And before you know it, the confidence you once had gets replaced with questions like, “Am I doing this right?”, “What would my coach say?”, and “Should I invest in another programme just in case I’m missing something?”
And unfortunately, some business coaches thrive on your insecurity, subtly reprogramming your subconscious to question yourself and seek their approval. It’s not right. And it’s definitely not ethical.
You Might Need Therapy, Not Coaching
And here’s the bit that might ruffle feathers 😬 From what I’ve witnessed recently inside a mastermind, is that not everyone in those rooms actually needs business coaching.
Some people need support on a much deeper level. There were moments that felt less like strategy and more like emotional offloading. Tears, trauma dumping, heavy personal stuff being shared in spaces that aren’t really equipped to hold it.
And look, I say this with compassion, not judgement. But business coaching isn’t therapy. And when those lines get blurred, it doesn’t actually serve anyone.
Because instead of moving the business forward, people end up stuck in cycles of processing, venting, and seeking reassurance, without real traction.
The Truth That Changed Everything For Me
At some point, I had to sit with myself and ask:
“What if I already know what I’m doing?” 🤔✨
Not in an arrogant way, but in a grounded, honest, self-trusting way. Because when I stripped everything back, the noise, the strategies, the endless advice, I realised something really simple.
Every time I’ve made a decision that actually worked, it came from me. Not from a script. Not from a framework. Not from someone else’s “proven method”. From my instincts, my experience, and my understanding of my clients.
And that’s when things started to shift.
Let’s Talk About the Industry
I do want to acknowledge that there are some incredible coaches out there, yes. People who genuinely care, who are skilled, and who do transformational work. The ones that have actually walked the walk.
But there is also a huge part of the industry that is built on selling the dream of “multi-6 or 7 figures” 💸 positioning themselves as the authority on your life and business, charging premium prices for recycled advice, and creating urgency and FOMO to keep people buying.
And when you zoom out, it starts to feel less like mentorship… and more like marketing. Because at the end of the day, if you constantly feel like you need fixing, upgrading, or “levelling up”, you’ll keep paying and you’ll stay broke while the coach gets richer off your insecurity. 🚩
And Meanwhile… The Things That Actually Move The Needle?
This is the bit that really gets me 😤 I see people happily investing thousands into coaching programmes, but hesitate, overthink, or flat out avoid investing in things like their mindset, branding, messaging, and their visibility.
The actual foundations of their business.
The things their audience sees, connects with, and buys from. You can sit on all the Zoom calls you like, but if you don’t believe in yourself, and your brand isn’t clear, your messaging isn’t landing, and your business doesn’t communicate value, no amount of coaching is going to magically fix that. 🤦♀️
You Are Not Broken
You don’t need another programme to validate you. You don’t need someone to tell you you’re ready. You don’t need permission to grow your business.
You are allowed to get it wrong. You are allowed to mess up, pivot, change your mind, heck, change your mind again and figure things out as you go. That’s what life is about. Learning, living, and experiencing it fully. This is your business. YOU call the shots. 💅
You are not behind. You are not missing something. You are not doing it wrong. You’ve just been taught not to trust yourself.
And that my friend, is the real problem.
Coming Back to Yourself
For me, stepping away from business coaching wasn’t about rejecting support altogether. It was about coming back home to my own voice. Listening to my own ideas, backing myself, and making decisions without needing external validation.
Because the most powerful thing you can build in business isn’t a funnel or a strategy… it’s self-trust. And once you have that, everything changes.
Now, if you’re someone who loves coaching, thrives in it, and feels genuinely supported, amazing. Keep going. But if you’ve been feeling drained, confused, or like you’re constantly chasing the next thing, maybe it’s not because you’re doing business wrong.
Maybe it’s because you’ve been looking outside of yourself for answers that were always yours to begin with. And maybe, just maybe… you don’t need another coach.
You just need to trust yourself. 🎤🔥
…
Thank you for reading.
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