Ah, Fifty Shades of Grey — the story that had everyone talking about… well, a certain kind of relationship dynamic. But today, I’m here to talk about a different kind of chaos. And no, it’s not as scandalous as Mr Grey’s antics, but it’s just as unruly: your brand’s colour palette. 🎨
You know what I’m talking about. One minute you’re posting graphics with a pastel pink background, the next it’s a bold neon green, and then, for some inexplicable reason, there’s orange. 🍊 Your Instagram feed looks like a rainbow exploded, and not in a fun, Pride-parade way — more like someone threw a tantrum in Canva with the eye-dropper tool.
But here’s the truth: If your colours are all over the place, your audience is probably as confused as Christian Grey’s contract negotiations. 🤔
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Are You Guilty of Brand Colour Chaos?
Let’s get real for a second. Do any of these sound familiar?
- You’ve got a vague idea of your brand colours, but you couldn’t name their hex codes if your life depended on it.
- You choose colours on Canva based on your mood that day: feeling calm? Cool blues. Energetic? Let’s slap on some fiery reds.
- You’ve changed your logo colour so many times your customers probably think you’re running witness protection for fonts.
If you’re nodding along, don’t worry. You’re not alone, and there’s no shame in admitting your brand’s colour palette is a hot mess. But, my friend, it’s time to rein in the chaos. Let’s talk about why consistency is queen when it comes to your brand colours.
Why Your Brand Needs a Colour Palette & Why You Need to Stick to It
A consistent colour palette isn’t just about looking pretty (although, let’s be honest, that’s a nice bonus). It’s about building trust and recognition with your audience. Here’s why it’s so important:
👁️ Brand Recognition
Think about the big brands you love. Can you imagine Coca-Cola ditching their signature red for pastel green? Or McDonald’s swapping their golden arches for a muted grey? Exactly. Consistent colours make your brand instantly recognisable. When people see your posts, you want them to think, “Oh, that’s [Your Business Name]!” without even reading the caption.
💼 Professionalism
A cohesive colour palette makes your business look polished and put-together. Randomly choosing colours because “it felt right” gives off the vibe that you’re winging it. (Spoiler alert: Your audience can tell when you’re winging it.)
🩷 Emotional Connection
Colours have psychology behind them. Blues evoke trust, greens represent growth, and yellows spark joy. When you choose a consistent palette that aligns with your brand’s personality, you’re creating an emotional connection with your audience. And that connection is what turns casual scrollers into loyal customers.
How to Stop the Colour Chaos
Okay, now that we’ve agreed that rocking 50 shades of colours isn’t doing your brand any favours, here’s how to fix it:
Step 1: Identify Your Brand’s Core Personality
Are you playful and energetic? Sophisticated and calm? Bold and adventurous? Your brand’s personality should dictate your colour choices. (Hint: If you’re not sure what your brand personality is, that’s something we can chat about in a curiosity call!)
Step 2: Choose a Colour Palette
Pick 2-3 main colours that represent your brand’s vibe. Add 1-2 accent colours for variety. Pro tip: Tools like Canva’s Colour Palette Generator or Adobe Colour can help you find combinations that work beautifully together.
Step 3: Memorise Your Hex Codes
Write them down. Save them in a document. Tattoo them on your arm if you have to. Just make sure you know them and stick to them. No exceptions!
Step 4: Apply Your Colours Everywhere
Your website, social media graphics, emails, business cards — everything should use your chosen palette. Consistency is key.
Ready to Ditch the Fifty Shades of Colour Chaos?
If this blog has you thinking, “Yep, my brand is an unruly mess of colours, and I’m ready to fix it,” I’ve got two options for you:
- Book a Curiosity Call: Let’s chat about how I can help you create a cohesive, magnetic brand that’s as unique as you are. Together, we’ll banish the colour chaos and bring your brand to life.
- Join My Free Canva Coven: If you’re more of a DIY queen, my Canva Coven is the place to be. You’ll learn everything you need to know about Canva and branding, with tips, tutorials, and a community of like-minded businesswomen cheering you on.
The choice is yours, but either way, let’s make this year your brand goes from 50 shades of chaos to absolute perfection.
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Thank you for reading.
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