I’m a hardcore Disney fan, so naturally, I went to see Disney’s Inside Out 2. The movie left me buzzing with inspiration and reminded me just how magical it can be to build a brand that taps into real emotions. When your brand hits those emotional notes, it doesn’t just capture hearts—it turns casual customers into enthusiastic fans who can’t […]
As a true 90s kid, I loved Barbie. I grew up playing with the dolls, collecting the outfits and singing along to the words of ‘Barbie Girl’ by Aqua. From the moment I laid eyes on those glamorous dolls, I knew I was hooked. My bedroom walls were adorned with posters of Barbie, my collection of her dolls was proudly […]
I know what you’re thinking… “Gemma, why on earth would I want my brand to repel people?” Well, here’s the deal – your brand should absolutely repel the wrong clients so you can attract the right ones. After all, you don’t want to be everything to everyone, do you? That’s how brands lose their spark and turn into plain old […]
Meet my gorgeous and inspirational client, Bron Hadley, from Sweaty Sisters. Bron is a certified Personal Trainer, Life Coach & MP Nutrition and Strength/Conditioning Coach based in Australia NSW. And now, proud CEO of her company, supporting her growing community of menopausal women from all around the world. Bron and I shared a mutual friend – shout out to Monique […]
As a Brand Alchemist, I’ve heard all the excuses small business owners use to avoid branding. 🥱 Trust me, I get it! But here’s the thing—your top priority as a small business owner should be creating a powerful brand. Why? Because your brand is like a spell that shows the world who you truly are. It’s the magical ingredient that […]
In the vast world of print and onscreen design, we rely on four main colour models: PMS (Pantone® Matching System), CMYK, RGB and HEX. Any successful businesswoman knows the importance of having a complete brand guide that details her logo usage, fonts, core values, and the colours tied to her brand. Colour plays a huge role in branding and keeping consistency across […]
Whenever I design a logo for a client, they normally expect to receive one file at the end of it. So imagine their surprise when I send them 6 logo file types? They might think I’ve gone barmy, and ask me what is the purpose of so many file types? But what I’m really doing is setting them up for […]
You’re not gonna like this, but as your business bestie I need to tell you maybe it’s time you stop being vanilla? Maybe it’s time you mixed it up a little? Because #TruthBomb … vanilla brands don’t get noticed. ✨ I say this with love, but please… STOP PLAYING IT SAFE! And stop hiding behind your vanilla branding! How often […]
With a new year finally rung in, you might be looking forward and thinking, ‘what if’? What if you followed that dream of yours, that secret desire you never told anyone about, and finally made it a reality? Well, if someone told me I’d go from Barmaid to Brand Designer in 5 years, I’d tell them they were crazy! It […]
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