I know what you’re thinking… “Gemma, why would I want my brand to repel people?” Your brand should repel people because you need to repel the wrong clients and attract the right ones – and a strong brand will do just that! Surely you don’t want to attract everyone? If you start doing that, you will water down your brand […]
Never in a million years did I ever think you can be fat and successful. Before I worked for myself, I had a very clear vision of what I thought success looked like. Thanks to all the TV and magazine portrayals, I thought that successful women were the well-groomed, well-dressed ones with matching accessories. They wore heels all the time […]
Hey bestie! Did you know that you’re very special? There is no other person in this world like you. You deserve to be loved not only by those around you but by the most important person in your life — YOU. Practising self love can be challenging for many of us, especially in times when we face adversity. It’s not […]
With a new year finally rung in, you might be looking forward and thinking, ‘what if’? What if you followed that dream of yours, that secret desire you never told anyone about, and finally made it a reality? Well, if someone told me I’d go from Barmaid to Brand Designer in 5 years, I’d tell them they were crazy! It […]
I turned 30 this year. Yep, that really happened. Given everything that’s been going on, I was tempted to stay 29 for just a little bit longer, but I’m a big believer in celebrating life’s momentous occasions as best you can. So, rather than living it up in Vegas like I had originally planned, I made afternoon tea and drank […]
You know the saying. Infinity has no beginning, and no end. But for Infinity Creative, there had to be a beginning – though hopefully there won’t be an end! I’m a firm believer in telling your businesses story, so that your clients can really see who you are, and you can attract the kind of people you want to work […]
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