Category: Branding

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.


Stop Hiding Behind Your Vanilla Branding

You’re not gonna like this, but as your business bestie I need to tell you maybe it’s time you stop being vanilla? Maybe it’s time you mixed it up a little?  Because #TruthBomb … vanilla brands don’t get noticed. 💣✨ I say this with love, but please… STOP PLAYING IT SAFE! And stop hiding behind your vanilla branding! How often have you chosen a dull corporate logo for your brand […]

Branding Personal

From Barmaid to Brand Designer in 5 Years

With a new year finally rung in, you might be looking forward and thinking, ‘what if’? What if you followed that dream of yours, that secret desire you never told anyone about, and finally made it a reality? Well, if someone told me I’d go from Barmaid to Brand Designer in 5 years, I’d tell them they were crazy! It can seem pretty daunting and a little scary, but there […]

North Star Collective Branding

An Interview with Frankie Dodge ✦ Shop Box

I believe everyone has a ‘North Star‘ which is a sense of purpose in our lives and also acts as an inner compass to discover our own goals and big dreams. Once we are aligned and on the path to our place of happiness and true contentment in life, it can be a fulfilling and rewarding adventure. This is why I wanted to interview as many inspiring female entrepreneurs as […]

Branding Business

Why You Need To Know Your Ideal Client

If you’ve ever tried to define your ideal client, you probably know that it’s: Incredibly important for creating and establishing a strong brand. And; Possibly the most difficult thing you have to do as a business owner. I know, you’ve probably heard all of this before. The best way to succeed in business is to pick a niche that you want to service, and that will give you a target […]


The Brand Alchemist’s recipe for the perfect brand

What if I told you that you could create a brand that resonated so deeply with your dream clients that they thought it was made for them? And what if … That very same brand made you feel all sorts of fluttery, happy, loved-up things? Well, when it comes to crafting the perfect brand, there’s a lot to think about. That might sound simple, but you’d be amazed how many […]

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