Okay, I know what you’re thinking… “Gemma, what does gin have to do with my brand?” 🍸 Bear with me, because I promise this is going somewhere good. Bombay Sapphire is one of the most quietly genius branding stories out there, and once I walk you through it, you’re never going to look at that iconic blue bottle the same […]
When you step into the world of design, there’s one thing you’ll learn quite quickly. Colour is a bit of a shapeshifter. The vibrant pinks that glow beautifully on your screen suddenly appear slightly softer once they’re printed on paper. A deep, mysterious blue online feels different once it’s become ink. You might even think your printer is broken! But […]
There’s something deeply alchemical about a brand that lasts centuries. Guinness isn’t just a stout 🍺✨ it’s a legend in a pint glass, a brand that has evolved through time, reinvented itself without losing its soul, and continues to inspire creatives, entrepreneurs, and dreamers alike. Ever since I watched House of Guinness on Netflix, I’ve been obsessed. I mean, who […]
Let’s be honest — we’ve all committed at least one of these sins at some point. Maybe it was an innocent Canva design whipped up in a caffeine-fuelled frenzy… or a last-minute lead magnet that felt more Frankenstein than fabulous 😅 But here’s the tea, moonbeam: bad typography can totally curse your brand magic. Typography is one of the most […]
Ah, Fifty Shades of Grey — the story that had everyone talking about… well, a certain kind of relationship dynamic. But today, I’m here to talk about a different kind of chaos. And no, it’s not as scandalous as Mr Grey’s antics, but it’s just as unruly: your brand’s colour palette. 🎨 You know what I’m talking about. One minute […]
When you hear Victoria’s Secret, you probably picture glamorous models, angel wings 🪽, and a brand synonymous with aspiration and fantasy. But in recent years, Victoria’s Secret has faced backlash and declining sales 📉, partly due to an attempt at rebranding to align with more inclusive values, specifically targeting plus-size women. Initially hailed as a step forward, the shift brought […]
Every business owner dreams of having a brand that feels magnetic—one that connects with the right people, makes a lasting impression, and ultimately leads to success. ✨ But what happens when your brand feels off? When your dream clients aren’t showing up, or your branding feels like it no longer represents you? When you look at your website, what do […]
Working with a brand designer to craft the look and feel of your business is an exciting journey! But for many small business owners, sharing feedback throughout the design process can feel a bit daunting 😬. You want to be honest without sounding overly critical, and sometimes finding the “designer language” to describe what you’re envisioning can feel like a […]
Let me ask you a question – when was the last time you changed your logo? For some business owners, it’s been years. They purposefully created a logo and a brand when they launched and never looked back. But then, there are those who seem to swap logos more often than they change their socks! Whether it’s a tiny tweak […]
Ever found yourself in a room with a graphic designer and felt like you needed a translator? 😵💫 Trust me, you’re not alone. graphic designers have their own secret lingo, packed with jargon and specialist terms that can make anyone’s head spin. Sometimes we get so caught up in our creative world that we forget our clients might be thinking, […]
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