North Star Collective Branding

An Interview with Frankie Dodge ✦ Shop Box

I believe everyone has a ‘North Star‘ which is a sense of purpose in our lives and also acts as an inner compass to discover our own goals and big dreams. Once we are aligned and on the path to our place of happiness and true contentment in life, it can be a fulfilling and rewarding adventure. This is why I wanted to interview as many inspiring female entrepreneurs as […]

Branding Business Tips

Why You Need To Know Your Ideal Client

If you’ve ever tried to define your ideal client, you probably know that it’s: Incredibly important for creating and establishing a strong brand. And; Possibly the most difficult thing you have to do as a business owner. I know, you’ve probably heard all of this before. The best way to succeed in business is to pick a niche that you want to service, and that will give you a target […]


The Brand Alchemist’s recipe for the perfect brand

What if I told you that you could create a brand that resonated so deeply with your dream clients that they thought it was made for them? And what if … That very same brand made you feel all sorts of fluttery, happy, loved-up things? Well, when it comes to crafting the perfect brand, there’s a lot to think about. That might sound simple, but you’d be amazed how many […]

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