No matter whether you’re working a full-time job and toying with the idea of starting your own business, you’re a stay at home mum and are wanting to make some money on the side (or more!) or you’re already a business owner and are looking for more help and support to grow – I’ve got you covered. With so many business tips and resources to help you make the progress you want no matter what stage you’re at in your North Star journey.
Thanks to the pandemic, all of us have had to experience working from home at least once. By the time the lockdowns were released, you were in one of two camps. You couldn’t wait to get back to the office and get back to normal, or you’d realised how much you hated the office environment and never wanted to go back. For me, this realisation happened long before the pandemic! […]
All of us need a little time out every now and then. Running a business is a tough gig, and whether it’s an afternoon spent at the local spa or a week soaking up some sun, r&r is important! But as solo business owners, we also need to make sure things run smoothly while we’re away, and that includes letting our clients know when we aren’t available by email. Enter, […]
Whenever I design a logo for a client, they normally expect to receive one file at the end of it. So imagine their surprise when I send them 6 logo file types? They might think I’ve gone barmy, and ask me what is the purpose of so many file types? But what I’m really doing is setting them up for success by providing their logo to them in lots of […]
This might surprise you, given my witchy nature, but Christmas is by far my favourite time of the year. I just love absolutely everything about it, and you can find me at my local garden centre picking out tinsel and colour matching baubles as soon as Halloween is over. But since I became a business owner, the festive season has presented a bit of a challenge and so I want […]
No, I’m not talking about those Honeydukes chocolate frogs you can buy from the Harry Potter Studios – although they are delicious! These are more, shall we say metaphorical frogs, and before you think I’ve gone mad as a box of frogs, I’m going to explain why eating 3 frogs a day is good for your business and can be one of the best things you can do for the […]
It’s my favourite time of year – it’s the spooky season! It’s time to get out the box of Halloween decorations, drape the house in orange foliage, pretty pumpkins, autumn scented candles and really get into the spirit of things. But while you’re hanging up the fake cobwebs in your living room, ask yourself this – how’s your website looking? Is it fresh and vibrant? Or is it gathering some […]
When it comes to running a creative business, there’s a lot more to it than waving a magic wand and whizzing up branding love spells. There’s also a lot of technical back-end stuff that makes that creative magic possible. After all, just because you’re a soul-sister doing it for yourself, that doesn’t mean you have to do it by yourself as well! So just like Harry has Hermione, Buffy has […]
The world is a very visual place. And in the world of social media and online engagement, that’s A lot of the time when you’re trying to capture the attention of prospects, the first thing they see from your business is an image, so you need to make sure it makes an impact. That means high-quality branded images to stay visible and stay competitive. That’s where Canva comes in. When […]
If you’ve ever tried to define your ideal client, you probably know that it’s: Incredibly important for creating and establishing a strong brand. And; Possibly the most difficult thing you have to do as a business owner. I know, you’ve probably heard all of this before. The best way to succeed in business is to pick a niche that you want to service, and that will give you a target […]
I believe everyone has a ‘North Star‘ which is a sense of purpose in our lives and is an inner compass to discover our own goals and big dreams. Once we are aligned and on the path to our place of happiness and true contentment in life, it can be a fulfilling and rewarding adventure. To kick start my own collection of North Star interviews with inspiring ladies I have […]
