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Branding Business


Does Brand Inclusivity Really Matter?

When you hear Victoria’s Secret, you probably picture glamorous models, angel wings 🪽, and a brand synonymous with aspiration and fantasy. But in recent years, Victoria’s Secret has faced backlash and declining sales 📉, partly due to an attempt at rebranding to align with more inclusive values, specifically targeting plus-size women. Initially hailed as a step forward, the shift brought […]


Branding Business


What Actually is a Brand Audit? And Why Do I Need One?

Every business owner dreams of having a brand that feels magnetic—one that connects with the right people, makes a lasting impression, and ultimately leads to success. ✨ But what happens when your brand feels off? When your dream clients aren’t showing up, or your branding feels like it no longer represents you? When you look at your website, what do […]


Branding Business


How to Give Constructive Feedback to Your Brand Designer

Working with a brand designer to craft the look and feel of your business is an exciting journey! But for many small business owners, sharing feedback throughout the design process can feel a bit daunting 😬. You want to be honest without sounding overly critical, and sometimes finding the “designer language” to describe what you’re envisioning can feel like a […]


Astrology Business


Aligning Your Business With The 8 Phases Of The Moon

The moon really is an amazing thing, isn’t it? That big orb shining so brightly in the night sky, constantly changing in shape and colour depending on the season or even the day you look at it. Despite our advancements in space exploration, the moon remains a source of intrigue, shrouded in mystery regarding its behaviours and the secrets it […]


Business


5 Reasons Blogging Is Essential For Your Business

Guest Blog Written By Charlotte Haye From Vivid Copy . . . As a copywriter, I’m often asked why businesses should bother blogging. After all, it’s something that takes up a fair chunk of your time, it can take a while to see any results, and it’s one of those marketing activities that’s difficult to track and assign a definite ROI. […]


Business


Graphic Designers Don’t Talk About Canva

Have you ever been in a room full of graphic designers and mentioned the word “Canva”? It’s like dropping a curse word in a church full of nuns! Some designers are convinced that Canva is the spawn of the devil that’s out to steal their jobs and diminish their value. But let’s be real, if a tool like Canva can […]


Business


Supercharge Your Business Productivity with ChatGPT

ChatGPT, the AI chatbot that has taken the world by storm and has garnered over 100 million users in just two months since its launch back in November 2022. It was trained with over 175 billion pieces of information from the internet and can understand natural language input from us, and then generates natural language outputs in response – it’s […]


Business


5 Online Networking Etiquette Tips You Need To Know

Online networking can be a powerful tool for building relationships, expanding your professional circle, and growing your business. But just like in-person events, it comes with its own set of unwritten rules. Whether you’re hopping on a Zoom call 💻, joining a Facebook group 📱, or interacting on LinkedIn, how you present yourself online can make or break a connection. […]


Business


4 Top Tips To Stay Focused Working From Home

Thanks to the pandemic, all of us have had to experience working from home at least once. By the time the lockdowns were released, you were in one of two camps. You couldn’t wait to get back to the office and get back to normal, or you’d realised how much you hated the office environment and never wanted to go […]