Ever found yourself in a room with a graphic designer and felt like you needed a translator? 😵💫 Trust me, you’re not alone. graphic designers have their own secret lingo, packed with jargon and specialist terms that can make anyone’s head spin. Sometimes we get so caught up in our creative world that we forget our clients might be thinking, […]
I’m a hardcore Disney fan, so naturally, I went to see Disney’s Inside Out 2. The movie left me buzzing with inspiration and reminded me just how magical it can be to build a brand that taps into real emotions. When your brand hits those emotional notes, it doesn’t just capture hearts—it turns casual customers into enthusiastic fans who can’t […]
The moon really is an amazing thing, isn’t it? That big orb shining so brightly in the night sky, constantly changing in shape and colour depending on the season or even the day you look at it. Despite our advancements in space exploration, the moon remains a source of intrigue, shrouded in mystery regarding its behaviours and the secrets it […]
Guest Blog Written By Charlotte Haye From Vivid Copy . . . As a copywriter, I’m often asked why businesses should bother blogging. After all, it’s something that takes up a fair chunk of your time, it can take a while to see any results, and it’s one of those marketing activities that’s difficult to track and assign a definite ROI. […]
As a true 90s kid, I loved Barbie. I grew up playing with the dolls, collecting the outfits and singing along to the words of ‘Barbie Girl’ by Aqua. From the moment I laid eyes on those glamorous dolls, I knew I was hooked. My bedroom walls were adorned with posters of Barbie, my collection of her dolls was proudly […]
Have you ever been in a room full of graphic designers and mentioned the word “Canva”? It’s like dropping a curse word in a church full of nuns! Some designers are convinced that Canva is the spawn of the devil that’s out to steal their jobs and diminish their value. But let’s be real, if a tool like Canva can […]
ChatGPT, the AI chatbot that has taken the world by storm and has garnered over 100 million users in just two months since its launch back in November 2022. It was trained with over 175 billion pieces of information from the internet and can understand natural language input from us, and then generates natural language outputs in response – it’s […]
I know what you’re thinking… “Gemma, why on earth would I want my brand to repel people?” Well, here’s the deal – your brand should absolutely repel the wrong clients so you can attract the right ones. After all, you don’t want to be everything to everyone, do you? That’s how brands lose their spark and turn into plain old […]
Meet my gorgeous and inspirational client, Bron Hadley, from Sweaty Sisters. Bron is a certified Personal Trainer, Life Coach & MP Nutrition and Strength/Conditioning Coach based in Australia NSW. And now, proud CEO of her company, supporting her growing community of menopausal women from all around the world. Bron and I shared a mutual friend – shout out to Monique […]
Online networking can be a powerful tool for building relationships, expanding your professional circle, and growing your business. But just like in-person events, it comes with its own set of unwritten rules. Whether you’re hopping on a Zoom call 💻, joining a Facebook group 📱, or interacting on LinkedIn, how you present yourself online can make or break a connection. […]
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