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Blog

Branding


5 Reasons Why Your Brand Should Repel People

I know what you’re thinking… “Gemma, why on earth would I want my brand to repel people?” Well, here’s the deal – your brand should absolutely repel the wrong clients so you can attract the right ones. After all, you don’t want to be everything to everyone, do you? That’s how brands lose their spark and turn into plain old […]


Branding


The Brand Story of Sweaty Sisters

Meet my gorgeous and inspirational client, Bron Hadley, from Sweaty Sisters. Bron is a certified Personal Trainer, Life Coach & MP Nutrition and Strength/Conditioning Coach based in Australia NSW. And now, proud CEO of her company, supporting her growing community of menopausal women from all around the world. Bron and I shared a mutual friend – shout out to Monique […]


Business


5 Online Networking Etiquette Tips You Need To Know

Online networking can be a powerful tool for building relationships, expanding your professional circle, and growing your business. But just like in-person events, it comes with its own set of unwritten rules. Whether you’re hopping on a Zoom call 💻, joining a Facebook group 📱, or interacting on LinkedIn, how you present yourself online can make or break a connection. […]


Canva


How To Remove A Background In Canva

In this Canva tutorial, I’m going to teach you how to remove a background in Canva in 5 easy steps. Removing a background from your image has never been easier than with Canva’s remove background image filter. Most of the time, you want the subject of your photo to be the centre of attention with no distracting background. You might […]


Branding


Top 5 Excuses Small Business Owners Use To Avoid Branding

As a Brand Alchemist, I’ve heard all the excuses small business owners use to avoid branding. 🥱 Trust me, I get it! But here’s the thing—your top priority as a small business owner should be creating a powerful brand. Why? Because your brand is like a spell that shows the world who you truly are. It’s the magical ingredient that […]


Branding


What Are The 4 Different Colour Models?

In the vast world of print and onscreen design, we rely on four main colour models: PMS (Pantone® Matching System), CMYK, RGB and HEX. Any successful businesswoman knows the importance of having a complete brand guide that details her logo usage, fonts, core values, and the colours tied to her brand. Colour plays a huge role in branding and keeping consistency across […]


Business


4 Top Tips To Stay Focused Working From Home

Thanks to the pandemic, all of us have had to experience working from home at least once. By the time the lockdowns were released, you were in one of two camps. You couldn’t wait to get back to the office and get back to normal, or you’d realised how much you hated the office environment and never wanted to go […]


Business


What Should My Out Of Office Email Include?

All of us need a little time out every now and then. Running a business is a tough gig, and whether it’s an afternoon spent at the local spa or a week soaking up some sun, r&r is important! But as solo business owners, we also need to make sure things run smoothly while we’re away, and that includes letting […]


Personal


You Can Be Fat & Successful

Never in a million years did I ever think you can be fat and successful. Before I worked for myself, I had a very clear vision of what I thought success looked like. Thanks to all the TV and magazine portrayals, I thought that successful women were the well-groomed, well-dressed ones with matching accessories. They wore heels all the time […]


Personal


8 Habits To Achieving Total Self Love 

Hey bestie! Did you know that you’re very special? There is no other person in this world like you. You deserve to be loved not only by those around you but by the most important person in your life — YOU. Practising self love can be challenging for many of us, especially in times when we face adversity. It’s not […]